- Hoop - Streetball community
- Hoop - Streetball community
- Hoop - Streetball community
- Hoop - Streetball community
- Hoop - Streetball community
- Hoop - Streetball community
- Hoop - Streetball community
- Hoop - Streetball community
What do we do?
Innovation in sport and social impact.
In a world where sedentary lifestyles and social disconnection are constantly increasing, our commitment, through street basketball and technology, is to create experiences that promote authentic human relationships.
In addition to promoting community values and connecting new urban cultures with their neighborhoods.
We are a movement that vindicates sport as a social language, the city as a stage, and the community as a driving force.
The problem:
- 80% of teenagers do not get enough physical activity.
- 1 in 3 teenagers feels lonely.
- By 2030, 60% of the world's population will live in cities.
Our response:
HOOP activates public spaces, promotes healthy habits, and builds community through play.
- We promote physical activity and mental health.
- We rehabilitate forgotten urban infrastructures.
- We promote fair play and inclusion.






